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Conference Summary

Retailing in a Global, Multi-Channel World

Denise Dahlhoff and Pavel Kireyev, 2012 [12-302]

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Summarizes the proceedings of "Retailing in a Global, Multi-Channel World," cosponsored by MSI, the Wharton School's Jay H. Baker Retailing Center, and the Fashion Institute of Technology, on June 20-21, 2012, in New York City.

The rules of retail are rapidly evolving. How are retailers and manufacturers responding to the challenge? Drawing on lessons learned from manufacturing, retailing, and academia, the conference addressed the rise of the global consumer, the in-store shopping experience, and managing the retail experience across multiple channels.

Opening Remarks
Joyce Brown, President, Fashion Institute of Technology
Jay H. Baker, Former President and Director, Kohl’s Corporation; Chairman, Jay H. Baker Retailing Center; Trustee, Fashion Institute of Technology

The New Rules of Retailing
Michael Dart, Principal Head of Private Equity and Strategy, Kurt Salmon

Panel: The New Rules of Retailing
Moderator: Michael Dart
Panelists: Marty Staff, former CEO Hugo Boss; Jennifer Hyman, Co-founder and CEO, Rent the Runway

The American Shopper Landscape
Steve Coffey, Chief Research Officer, NPD Group

Panel: New Business Models in Retailing
Moderator: John Deighton, Harvard Business School and MSI
Panelists: Dini Rao, Chief Merchandise Officer, Lot18; Diana Williams, VP of Products and Cofounder, Joyus

Multi-Channel Retailing
Barbara E. Kahn, Director, Jay H. Baker Retailing Center, The Wharton School, University of Pennsylvania

Panel: Multi-Channel Retailing
Moderator: Barbara E. Kahn
Panelists: Krista Berry, Executive, Vice President of Multi Channel Commerce, Kohl’s Department Stores; Avi Goldfarb, University of Toronto; Brendan Hoffman, President and CEO, Bon-Ton Stores, Inc.; Sucharita Mulpuru, Vice President, Forrester

Multi-Channel Marketing
Craig Elbert, VP of Acquisition Marketing, Bonobos

The Global Consumer
Steven Frumkin, Dean, Jay and Patty Baker School of Business and Technology, Fashion Institute of Technology

Panel: The Global Consumer
Moderator: Steven Frumkin
Panelists: Ken Erickson, CEO, Pacific Ethnography; Neil Cole, CEO, Iconix Brand Group, Inc.; Melinda Lorenz, Fashion Institute of Technology, former Global Marketing Director, L'Oreal Cosmetics

Panel: The In-Store Experience
Moderator: Jeffrey Inman, University of Pittsburgh
Panelists: Michael Gould, CEO, Bloomingdale's; Kelly Riemer, Virtual Reality Project Manager; Nicole Thayer, Shopper Insights and Category Management Virtual Reality Leader, Kimberly-Clark Corporation

Conclusions
John Deighton, Harvard Business School and MSI; Steven Frumkin, Fashion Institute of Technology

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