Insights from MSI

Insights from MSI (Spring 2012)

How menu format influences food choice
2012  [12-inssp6]
Small menu changes can have a big impact on what people order.

Distance offers a branding opportunity
2012  [12-inssp5]
As families use smart phones, online games, and social networks to stay in touch over long distances, how can brands stay in the mix?

Brands and the consumer unconscious
2012  [12-inssp4]
How brands may influence consumer behavior and performance

How social goodwill sways consumer beliefs
2012  [12-inssp3]
A "benevolent" halo can bolster product performance beliefs.

How brand characteristics affect word of mouth
2012  [12-inssp2]
How can managers create "talkable" brands? This study examines the link between investments in brands and their market outcomes.

Helping consumers find better content more quickly
2012  [12-inssp1]
Dual product-social networks can help orchestrate web exploration, benefiting consumers and site owners.

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