Insights from MSI
How menu format influences food choice
Small menu changes can have a big impact on what people order.
Distance offers a branding opportunity
As families use smart phones, online games, and social networks to stay in touch over long distances, how can brands stay in the mix?
Brands and the consumer unconscious
How brands may influence consumer behavior and performance
How social goodwill sways consumer beliefs
A "benevolent" halo can bolster product performance beliefs.
How brand characteristics affect word of mouth
How can managers create "talkable" brands? This study examines the link between investments in brands and their market outcomes.
Helping consumers find better content more quickly
Dual product-social networks can help orchestrate web exploration, benefiting consumers and site owners.
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