Insights from MSI

Insights from MSI (Fall 2011)

Disclosing Consumers as Ad Creators
2011  [11-insfa5]
Consumers don't necessarily perceive ads created by fellow consumers as more trustworthy.

Making the Case for Marketing's Worth
2011  [11-insfa4]
Marketers need to go beyond the balance sheet when making the case for marketing investments.

Do Multi-media Marketing Campaigns Pay Off?
2011  [11-insfa3]
A new approach to measuring the impact of advertising allocations

Insider or Imitator: Consumer Identity and Product Trends
2011  [11-insfa2]
Why do some products catch on and spread like wildfire . . . and why do they fizzle out?

When Does Dynamic Retargeting Increase Sales?
2011  [11-insfa1]
Targeting customers with content can be a waste of ad dollars if their preferences are still being formed.

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