Insights from MSI
Disclosing Consumers as Ad Creators
Consumers don't necessarily perceive ads created by fellow consumers as more trustworthy.
Making the Case for Marketing's Worth
Marketers need to go beyond the balance sheet when making the case for marketing investments.
Do Multi-media Marketing Campaigns Pay Off?
A new approach to measuring the impact of advertising allocations
Insider or Imitator: Consumer Identity and Product Trends
Why do some products catch on and spread like wildfire . . . and why do they fizzle out?
When Does Dynamic Retargeting Increase Sales?
Targeting customers with content can be a waste of ad dollars if their preferences are still being formed.
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