Insights from MSI
Valuing Corporate Branding in Mergers
The choice of corporate branding in a merger is an important strategic decision.
Measuring the Sales Impact of Consumer Attitudes
Adding attitudinal metrics to transactional data can pay big dividends for marketing.
Linking Marketing, Brand Equity, and Customer Lifetime Value
In the battle for consumer hearts and minds, a coordinated attack works best.
What Makes Online Content Viral?
A study of the New York Times “most-emailed” list
What Type of Online Ad Boosts Purchase Intentions Most?
Are advertisers spending their Web dollars wisely?
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