Insights from MSI

Insights from MSI (Summer 2011)

Valuing Corporate Branding in Mergers
2011  [11-inssu5]
The choice of corporate branding in a merger is an important strategic decision.

Measuring the Sales Impact of Consumer Attitudes
2011  [11-inssu4]
Adding attitudinal metrics to transactional data can pay big dividends for marketing.

Linking Marketing, Brand Equity, and Customer Lifetime Value
2011  [11-inssu3]
In the battle for consumer hearts and minds, a coordinated attack works best.

What Makes Online Content Viral?
2011  [11-inssu2]
A study of the New York Times “most-emailed” list

What Type of Online Ad Boosts Purchase Intentions Most?
2011  [11-inssu1]
Are advertisers spending their Web dollars wisely?

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