Insights from MSI

Insights from MSI (Fall 2010)

Mining Your Business
2010  [10-insf6]

Evaluating Online Ratings
2010  [10-insf5]

Can Out-of-store Marketing Boost Unplanned Buying?
2010  [10-insf4]
What happens before shoppers enter a store?

Customer Defections and Network Friends
2010  [10-insf3]
The domino-like effects of social influence

Marketing in a New Era
2010  [10-insf2]
The evolution of marketing's value-creating focus

What Products Do People Talk About and Why?
2010  [10-insf1]
A look at the complex process behind consumer buzz

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