Insights from MSI
Mining Your Business
Evaluating Online Ratings
Can Out-of-store Marketing Boost Unplanned Buying?
What happens before shoppers enter a store?
Customer Defections and Network Friends
The domino-like effects of social influence
Marketing in a New Era
The evolution of marketing's value-creating focus
What Products Do People Talk About and Why?
A look at the complex process behind consumer buzz
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