Insights from MSI

Insights from MSI (Spring 2010)

Rethinking Marketing
2010  [10-inssp5]
How firms must restructure to cultivate customers rather than market products

Balancing Risk and Return in a Customer Portfolio
2010  [10-inssp4]
How can marketers cope with market uncertainty in their customer portfolio decisions?

Service Productivity: How Much Is Too Much?
2010  [10-inssp3]
A model to help managers determine optimal levels of service productivity

Too Close for Comfort? A New Look at Customer-Firm Relationships
2010  [10-inssp2]
An individualized approach to managing customers based on their attachment styles

How Gas Prices Impact Grocery Shopping
2010  [10-inssp1]
How do consumers adjust their shopping behavior as gasoline prices escalate?

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