Insights from MSI
How firms must restructure to cultivate customers rather than market products
Balancing Risk and Return in a Customer Portfolio
How can marketers cope with market uncertainty in their customer portfolio decisions?
Service Productivity: How Much Is Too Much?
A model to help managers determine optimal levels of service productivity
Too Close for Comfort? A New Look at Customer-Firm Relationships
An individualized approach to managing customers based on their attachment styles
How Gas Prices Impact Grocery Shopping
How do consumers adjust their shopping behavior as gasoline prices escalate?
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