Imagining the Future: The Psychology of Consumer Forecasts of the Utility of Product Innovations

Robert Meyer, University of Miami School of Business and the Wharton School of University of Pennsylvania, 2009 [09-0618prm]

View/Order Item >>
Comments from members >>

Comments from members

Please login to view and/or submit comments

View/Order Item

Online version

List Price: members-only
Your Price: members-only

Hard copy

List Price: members-only
Your Price: members-only

Copyright 2013 MSI | Contact | Terms of Use
MSI and Marketing Science Institute are service marks of the Marketing Science Institute, Inc.