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Conference Summary
Managing Customers vs. Managing Brands: Striking the Balance
Benedikt Berlemann and Sandra Laporte, 2007 [07-302]View/Order Item >>
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Summarizes the proceedings of the Marketing Science Institute's conference on “Managing Customers vs. Managing Brands: Striking the Balance” held May 3-4, 2007 at INSEAD, Fontainebleu, France, and co-chaired by Werner Reinartz, INSEAD.
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