Insights from MSI

Insights from MSI (Winter/Spring 1998)

Beyond "Business as Usual": Making the Product-to-Organization Connection
1998  [98-inswsd]
How can firms take advantage of product innovation? This study describes the capacities that enable effective product innovation—and the organizational obstacles that constrain it.

Whither the Brand? Forecasting Its Changing Role
1998  [98-inswsc]
Traditional notions of brand management are beset by challenges. Here, researchers posit some future scenarios for the once-almighty pillar of the marketing structure.

Satisfied Customers: Recovering from Service Failure
1998  [98-inswsb]
Our laptops, juicers, and mobile phones promise a better life, yet they sometimes fail to deliver. How do consumers cope with technology’s downside?

Embracing Cannibalization for Radical Innovation
1998  [98-inswsa]
What distinguishes innovative companies from others? Organizational attitudes and structures.

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