Insights from MSI
Beyond "Business as Usual": Making the Product-to-Organization Connection
How can firms take advantage of product innovation? This study describes the capacities that enable effective product innovation—and the organizational obstacles that constrain it.
Whither the Brand? Forecasting Its Changing Role
Traditional notions of brand management are beset by challenges. Here, researchers posit some future scenarios for the once-almighty pillar of the marketing structure.
Satisfied Customers: Recovering from Service Failure
Our laptops, juicers, and mobile phones promise a better life, yet they sometimes fail to deliver. How do consumers cope with technologys downside?
Embracing Cannibalization for Radical Innovation
What distinguishes innovative companies from others? Organizational attitudes and structures.
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