Insights from MSI

Insights from MSI (Fall 2000)

Why Consumers Pay More for National Brands
2000  [00-insfd]
What accounts for the price premium consumers will pay for national brands? This study finds that brand image plays a key role—at least for some consumers segments.

What Customers Want Online
2000  [00-insfc]
To build business on the Internet, a company needs to understand how a website visit measures up in consumers’ minds. In this focus group study, researchers identify criteria e-shoppers use to evaluate service quality.

Building New Businesses in Large Firms
2000  [00-insfb]
Are established firms inhospitable to new ventures? Not necessarily. This study examines how determined innovators in large companies transformed idea into successful reality.

Customer Equity: ROI for Marketing
2000  [00-insfa]
What’s the value of customer-based strategies? This study offers a framework to help firms measure the financial impact of their marketing dollars.

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