Insights from MSI

Insights from MSI (Fall 2001)

Profiling High Performing Asian Firms
2001  [01-insfd]
Successful firms in six Asian countries share key organizational characteristics—among them, innovativeness and a market orientation.

Understanding Brands Across Cultures
2001  [01-insfc]
Do global brands have universal meaning? Yes and no, suggests this study of brand “personality.”

Measuring Consumer Willingness to Pay
2001  [01-insfb]
The lottery procedure described in this study offers marketers a new tool in determining optimal pricing.

Staying Flexible in Uncertain Markets
2001  [01-insfa]
To respond to changing customer demand, this study finds firms must examine all their supply chain relationships.

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