Insights from MSI
Profiling High Performing Asian Firms
Successful firms in six Asian countries share key organizational characteristics—among them, innovativeness and a market orientation.
Understanding Brands Across Cultures
Do global brands have universal meaning? Yes and no, suggests this study of brand personality.
Measuring Consumer Willingness to Pay
The lottery procedure described in this study offers marketers a new tool in determining optimal pricing.
Staying Flexible in Uncertain Markets
To respond to changing customer demand, this study finds firms must examine all their supply chain relationships.
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