Insights from MSI

Insights from MSI (Winter 2002)

Weighing the Benefits of Promotion
2002  [02-inswd]
This study takes a close look at promotions’ impact on retailers and manufacturers.

Uncertainty and Competitive Reasoning
2002  [02-inswc]
Few managers try to anticipate competitors’ reactions to their own moves. This study explores why.

Capturing and Creating Value Via Pricing Capabilities
2002  [02-inswb]
This resource-based perspective views pricing as an important source of competitive advantage

Valuing Customers
2002  [02-inswa]
This study develops an approach for customer valuation and examines its relationship to firm value.

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