Insights from MSI
Weighing the Benefits of Promotion
This study takes a close look at promotions impact on retailers and manufacturers.
Uncertainty and Competitive Reasoning
Few managers try to anticipate competitors reactions to their own moves. This study explores why.
Capturing and Creating Value Via Pricing Capabilities
This resource-based perspective views pricing as an important source of competitive advantage
This study develops an approach for customer valuation and examines its relationship to firm value.
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