Insights from MSI
Mapping New Product Success
Geographical clusters of early adopters can predict an innovation’s eventual fate, according to this study. That’s the power of word-of-mouth.
When to Boost Spending for Well-known Brands
How effective is increased ad spending? That depends on whether the ad appeals to the head or the heart.
New Diagnostics for Retail and Brand Managers
In this study, researchers use store-level scanner data to analyze the unit sales effects of promotions. Their findings may prompt managers to rethink their price-cutting strategies.
What Is Lost When a Customer Leaves?
This profitability model includes customers social interactions, and calculates the cost of customers lost—to competitors or your own company.
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