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Starting-up With a Customer Focus

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Preempting Competitive Risk via Customer Focus: Entrepreneurial Firms in Japan and the U.S.
Rohit Deshpandé, Sang-Hoon Kim, and Elie Ofek, 2003  [03-114]
Uses sample of entrepreneurial ventures in U.S. and Japan to consider how each of three strategic focuses—R&D/technology, cost minimization, and customer focus—affects business performance.

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