Overview

In books, working papers, and other publications, MSI disseminates the best new knowledge on critical marketing topics.

MSI authors are leading marketing scholars, many identified as “thought leaders” in their fields. Screening and development by MSI’s Research Review Committee ensures that publications are academically rigorous and relevant to managerial concerns as well.

MSI working papers address research priority topics—those issues practitioners and academics designate as most in need of research. Books and other publications synthesize significant research streams, summarize knowledge on topics of enduring importance, and offer new thinking on emerging issues.