They were among 82 doctoral students who entered the annual competition, which was established in 1984 to encourage doctoral work on topics of importance to the marketing community. Past winners include Kevin Lane Keller of Dartmouth College, MSI’s 2013-15 Executive Director, who received the award when he was a Ph.D. student at Duke University. “It gave me the confidence and impetus to pursue the area of advertising and branding,” he said. “MSI’s support was prescient: the branding and brand equity research stream has changed the way businesses build and manage their brands.”
For more information on the competition and previous award winners, go to Alden G. Clayton Doctoral Dissertation Proposal Competition.