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Kevin Lane Keller Named 2013-15 MSI Executive Director

At the November 2012 Trustees Meeting, it was announced that Kevin Lane Keller will be MSI Executive Director for 2013-15. He succeeds John Deighton of the Harvard Business School, and will begin his MSI appointment in July 2013. As Executive Director, he will oversee the quality and content of MSI-sponsored research, and will facilitate the matching of research interests between MSI’s corporate members and academics.

Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He has also served on the faculties of the Graduate School of Business at Stanford University, the University of California at Berkeley, and the University of North Carolina at Chapel Hill. He is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. His research has been published in the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the editorial review boards of those journals. With over sixty published papers, his research has been widely cited and has received numerous awards.

His textbook, Strategic Brand Management, in its 4th edition, has been adopted at top business schools and leading firms around the world. He is also co-author with Philip Kotler of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 14th edition.

Keller’s involvement with MSI is longstanding. He served as an MSI Academic Trustee from 2000 to 2006, and frequently speaks at MSI conferences. He is the author of Branding and Brand Equity (2002), “The New Branding Imperatives: Insights for the New Marketing Realities” (2010), and many MSI working papers. In 1984, he was a winner of the inaugural MSI Alden G. Clayton Dissertation Proposal competition. He has a bachelor’s degree from Cornell University, an MBA from Carnegie-Mellon University, and a Ph.D. from Duke University.