2011 MSI H. Paul Root Winner Announced

Philipp Schmitt, Bernd Skiera, and Christophe Van den Bulte are the winners of the 2011 MSI H. Paul Root Award for their article, “Referral Programs and Customer Value,” which appeared in the January 2011 issue of Journal of Marketing.

This award is named in honor of H. Paul Root, who was President of MSI from 1990-98. It is given by members of the Journal of Marketing editorial review board to a paper that has made a significant contribution to the advancement of the practice of marketing, and is cosponsored by the American Marketing Association and the Marketing Science Institute.

In April, “Referral Programs and Customer Value” was featured in “MSI Selections,” which highlights outstanding academic work of particular relevance to managers.

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