Home   |   Login   |   Register      

 

    

 

2012-14 MSI Research Priorities Announced

Every two years, MSI asks for input from MSI member company trustees and academic thought leaders to help set the priorities that will guide research, conferences, and other knowledge generation and dissemination activities.

The 2012-14 research priority topics are:

1. Insight into People in Their Roles as Consumers

2. Rethinking the Journey to Purchase and Beyond, Whether Conceptualized as a Funnel or a More Iterative Process

3. Designing Experiences, Not Products. What Accounts for Experiences That Are Remembered, Interesting, Repeated, and Valued?

4. Mobile Platforms and Their Impact on How People Live Their Lives and the Operation of Markets

5. Trust Between People and Their Institutions and in Social Networks

6. Big Data

7. Marketing Organizations and Capabilities

For more information, go to 2012-14 Research Priorities.

Request print version of 2012-2014 Research Priorities booklet