Academic Trustee Venky Shankar Wins Mahajan Award
Venky Shankar, Professor of Marketing and Coleman Chair in Marketing, Mays Business School, Texas A&M University has received the 2012 Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy Research. The award will be presented by the Marketing Strategy Special Interest Group of the American Marketing Association at the summer AMA meeting. Shankar has been an MSI Academic Trustee since 2007. He is the author of Shopper Marketing in MSI's Relevant Knowledge Series.