The Marketing Science Institute (MSI) is pleased to announce the winners of the 2011 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community. The finalists were selected from 80 high-quality submissions. Three blind evaluations of each submission were obtained from outside academic experts. We are grateful to the 168 marketing scholars who generously contributed their time to serve as reviewers.
Cristina Nistor, Massachusetts Institute of Technology
Pricing and Quality Provision in a Channel: A Model of Efficient Relational Contracts
Chair: Catherine Tucker
Rafael Becerril Arreola, UCLA
Social Status and Consumer Preferences: Implications for Pricing, Branding, and Product Line Decisions
Chair: Dominique Hanssens
Daria Dzyabura, Massachusetts Institute of Technology
Consumer Search in High-Involvement Categories: Optimizing the Sales Strategy When Consumers Learn their Own Preferences Through Search
Advisor: John R. Hauser
Liwu Hsu, Boston University
Can Online Chatter Kill a Giant? Insights into the Role of Brand Equity and Social Media during a Product Recall Crisis
Advisor: Shuba Srinivasan
César Zamudio, University of Texas at Dallas
Advisor: Brian T. Ratchford
The competition winner receives $5,000, and each honorable mention receives $3,000. All are invited to attend MSI’s spring Trustees Meeting, where their work will be acknowledged.
We congratulate the finalists as well as the authors and thesis chairs/advisors of the many other fine submissions received.
For more information, visit the Awards Section.