Home   |   Login   |   Register      

 

    

 

MSI launches “Ideas Challenge” to spark new ideas and ventures

As part of its 50th anniversary celebration, MSI has launched an “Ideas Challenge” that aims to spark a new generation of fresh ideas and a new wave of ventures, sourced across the whole community of marketing scholars and thinkers.

Time and again during the past 50 years, MSI has championed ideas that broke new ground in marketing. Often it did so by funding research, but sometimes it did so by supporting ventures that developed the ideas.

In this spirit, the new competition, which launched in April, encourages proposals for activities that are novel and imaginative, that show promise of invigorating scholarship, and that facilitate interaction among scholars or among scholars and practitioners.

The submission deadline is August 1, 2011, and findings will be shared at the November 2011 Trustees Meeting on “New Ideas.”

Please see our website for more information on the competition.