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New Research Competition on Communication and Branding in a Digital Era

To stimulate new thinking, the Marketing Science Institute (MSI) is sponsoring a research competition on challenges of evolving marketing communications. We anticipate awarding 8-10 research grants ranging from $3,000-$20,000 to support high-quality empirical research on critical questions in this area.

Management of the marketing communications is critical for firms today due to the proliferation of media and channels (including social media) as well as an erosion of traditional business models and cost structures (e.g., for advertising). Research is needed to provide insights on how to manage an expanded marketing communications mix that includes multiple media and channels, rich marketing communications (including social media), and targetable messages.

Deadline for submissions is February 28. More information here.