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ISMS Fellows Named

At the Summer 2010 Marketing Science conference, the INFORMS Society for Marketing Science (ISMS) installed three new Fellows: past MSI executive director Dominique M. Hanssens, UCLA, MSI Academic Trustee Roland T. Rust, University of Maryland, and Jehoshua Eliashberg, University of Pennsylvania. The award recognizes cumulative long-term contribution to the mission of ISMS: “…to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.”