2010 Robert D. Buzzell MSI Best Paper Award Announced
MSI is delighted to announce the winner of the 2010 Robert D. Buzzell MSI Best Paper Award. It is “Expanding the Role of Marketing: From Customer Equity to Market Capitalization” by V. Kumar and Denish Shah (MSI Report No. 08-113). The award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also signals the kind of writing and research that is of lasting value to corporate marketing executives.
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