New MSI Research Competitions
MSI is pleased to announce the launch of two research competitions. “Shopper Marketing” is intended to stimulate new thinking and impactful research on how manufacturers and retailers understand and relate to the overall “path to purchase.” “Modeling ‘Multichannel’ Customer Behavior” is designed to further our understanding of the impact of marketing actions on customer behavior across multiple delivery channels and communications media. The deadline for submissions of research proposals to both competitions is May 15.
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