V. Kumar and Denish Shah, both of Georgia State University, are the winners of the 2009 MSI H. Paul Root Award for their paper, “Expanding the Role of Marketing: From Customer Equity to Market Capitalization,” which appeared in the November 2009 issue of Journal of Marketing. An earlier version of this paper was released as MSI Report No. 08-113.
This award is named in honor of H. Paul Root, who was President of MSI from 1990-98. It is given by members of the Journal of Marketing editorial review board to a paper that has made a significant contribution to the advancement of the practice of marketing, and is cosponsored by the American Marketing Association and the Marketing Science Institute.