2009 MSI H. Paul Root Award Announced

V. Kumar and Denish Shah, both of Georgia State University, are the winners of the 2009 MSI H. Paul Root Award for their paper, “Expanding the Role of Marketing: From Customer Equity to Market Capitalization,” which appeared in the November 2009 issue of Journal of Marketing. An earlier version of this paper was released as MSI Report No. 08-113.

This award is named in honor of H. Paul Root, who was President of MSI from 1990-98. It is given by members of the Journal of Marketing editorial review board to a paper that has made a significant contribution to the advancement of the practice of marketing, and is cosponsored by the American Marketing Association and the Marketing Science Institute.