2009 Alden G. Clayton Winners Announced
The Marketing Science Institute (MSI) is pleased to announce the winners of the 2009 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community.
This year’s winners were selected from nearly 60 high-quality entries received. Three blind evaluations of each submission were obtained from outside academic reviewers. We are grateful to the many marketing scholars who generously contributed their time to serve as reviewers.
WINNERS
| Jeffrey Meyer, Texas A&M University Essays on Hybrid Bundle Pricing Dissertation Co-Chairs: Venkatesh Shankar and Leonard L. Berry |
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| Dante Pirouz, University of California, Irvine The Dark Side of Product Attachment: Reactivity of Addicted Users to Ad Cues Dissertation Chair: Connie Pechmann |
Each competition winner receives $5,000, and all are invited to attend MSI’s spring Trustees Meeting, where their work will be acknowledged.
We congratulate the winners as well as the authors of the many other fine proposals we received.
For more information, visit the Award section.
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