Don Lehmann Receives MIT Sloan Marketing Award

Donald R. Lehmann has received the Seventh Annual Buck Weaver Award for Marketing, presented by MIT Sloan School of Management and General Motors Corporation. Lehmann, who was MSI Executive Director from 1993-95 and again from 2001-03, is George E. Warren Professor of Business and Chair of the Marketing Division at Columbia University. He is co-editor of the International Journal of Research in Marketing.

First established by MIT Sloan in 2003, the award recognizes individuals who have made important contributions to the advancement of theory and practice in marketing science.

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