MSI Welcomes Saine Marketing in Montreal

On May 21, CMO Earl Taylor welcomed Saine Marketing as MSI’s newest member company and Jean Saine as lead trustee (http://www.sainemarketing.com).

In an event attended by La Presse, Les Affaires, and other media, Saine pointed to the importance of MSI as a “portal on global research” for Canadian companies, and Taylor highlighted recent MSI research that exemplifies the value of scholarly research informed by business issues.