2009 Robert D. Buzzell MSI Best Paper Award Announced
MSI is delighted to announce the winner of the 2009 Robert D. Buzzell MSI Best Paper Award. It is “As Time Goes By: Warm Intentions and Cold Feet for Really New versus Incrementally New Products” by David Alexander, John Lynch, and Qing Wang (MSI Report No. 07-112
). The award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also signals the kind of writing and research that is of lasting value to corporate marketing executives.