Steenkamp and Dekimpe in Financial Times
A Financial Times special report features Jan-Benedict E.M. Steenkamp and Marnik Dekimpe on “Marketing strategies for fast-moving consumer goods”:http://www.ft.com/cms/s/0/a8d405c8-f2b0-11dd-abe6-0000779fd2ac,dwp_uuid=af1c5354-e0d1-11dd-b0e8-000077b07658.html?nclick_check=1.
Steenkamp, University of North Carolina, is a former Academic Trustee. Dekimpe, Tilburg University and Catholic University, Leuven, is currently an Academic Trustee.
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