2008 MSI H. Paul Root Award Announced
Joseph Johnson, University of Miami, and MSI Academic Trustee Gerard J. Tellis, University of Southern California, Los Angeles, are the winners of the 2008 MSI H. Paul Root Award for their article, “Drivers of Success for Market Entry into India and China,” which appeared in the May 2008 issue of Journal of Marketing. This award is named in honor of H. Paul Root, who was President of MSI from 1990-98. It is given by members of the Journal of Marketing editorial review board to a paper that has made a significant contribution to the advancement of the practice of marketing, and is cosponsored by the American Marketing Association and the Marketing Science Institute.
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