Research Competition: The Emergence and Impact of User-Generated Content

The Marketing Science Institute (MSI) and the Wharton Interactive Media Initiative (WIMI) are jointly sponsoring a call for research proposals intended to stimulate, facilitate, and promote research in the area of user-generated content, one of the fastest-growing media forms. Papers resulting from the research competition will be eligible to be presented at a joint conference at the Wharton School in fall 2009, and will be considered for a special section (or issue) of Marketing Science. Successful proposals will be financially supported via joint funds available from MSI and WIMI. For more information go to Research.

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