2007 Alden G. Clayton Winners Announced

MSI is pleased to announce the results of the 2007 Alden G. Clayton Doctoral Dissertation Proposal Competition, which recognizes the best doctoral dissertation proposals on important marketing subjects.

The winner is Zsolt Katona, INSEAD, for “Buying and Selling Traffic: The Internet as an Advertising Medium” (primary advisor: Miklos Sarvary).

Honorable mention recipients are Oliver J. Rutz, UCLA, for “A Model of Individual Keyword Performance in Paid Search Advertising“ (primary advisor: Randolph E. Bucklin) and Maria-Ana Vitorino, University of Chicago, for “Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry“ (primary advisors: Pradeep K. Chintagunta and Jean-Pierre H. Dubé).

This year’s finalists were selected from the 65 high-quality entries. We are grateful to the 152 marketing scholars who generously contributed their time to serve as reviewers.

For more information, visit the Award section.