Russell Winer Named 2007-09 MSI Executive Director

At the April 2007 Trustees Meeting, it was announced that Russell S. Winer will be MSI Executive Director for 2007-09. He succeeds Dominique Hanssens of UCLA, and will begin his MSI appointment in July 2007. As Executive Director, he will oversee the quality and content of MSI-sponsored research, and will facilitate the matching of research interests between MSI’s corporate members and academics from some 200 universities around the world.

Winer is the William Joyce Professor of Marketing at the Stern School of Business, New York University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. He has been a visiting faculty member at M.I.T., Stanford University, New York University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, École Nationale des Ponts et Chausées, and Henley Management College (U.K.). He is an Academic Trustee of the Marketing Science Institute.

Winer is the author of three books, Marketing Management, Analysis for Marketing Planning, and Product Management, as well as Pricing, a research monograph in MSI’s Relevant Knowledge series. He has authored over 60 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing.

He has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing, and he is on the editorial boards of the Journal of Marketing and Marketing Science. He has participated in executive education programs around the world and is currently an advisor to a number of startup companies. He received a B.A. in economics from Union College and an M.S. and Ph.D. in industrial administration from Carnegie Mellon University.