The New Emerging Market Multinationals: Disrupting Markets and Building BrandsFeb 25, 2015
Amitava Chattopadhyay, INSEAD
Webinar featuring Amitava Chattopadhyay, INSEAD examines key drivers of EMNCs' success and competitive approaches for incumbent MNCs.
Creating Products That Captivate CustomersFeb 05, 2015
Peter Boatwright, Carnegie Mellon University
Peter Boatwright, Carnegie Mellon, discusses why product emotions are critical to the long-term success of a product, whether B2B, B2C, physical, software, or service.
Marketing on the Internet of ThingsJan 19, 2015
Donna Hoffman, George Washington University
At MSI’s “Immersion” conference on September 19, 2014, Donna Hoffman talks about consumer interactions in a world where the Internet is no longer confined to the digital realm.
What Do Members Say about MSI Conferences?Jan 14, 2015
At our November 2014 Trustees Meeting, we asked members to tell us what they value about MSI conferences.
Identity Loyalty: Connecting the Brand and the CustomerDec 09, 2014
Americus Reed II, Wharton School and Persona Partners
"Great branding connects in a way that consumers internalize the brand as an expression of who they are or want to be," says Americus Reed II, Wharton School and Persona Partners.