Think MultichannelApr 29, 2015
Scott Neslin, Dartmouth College
Dartmouth's Scott Neslin discusses how search advertising can help firms manage their offline channel. He spoke at MSI's conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited)
Long Term Ad Effectiveness Measurement – Phase 2 [Archived Webinar]Apr 10, 2015
Webinar featuring Leslie Wood, Nielsen Catalina Solutions
Leslie Wood, Nielsen Catalina Solutions discusses the importance of marketers understanding how advertising affects brand value both in the short and the long term.
Profiting from Consumer DataMar 25, 2015
David A. Schweidel, Emory University
David Schweidel, Emory University discusses the challenges that marketers face as they implement strategies that depend on consumer-generated data.
The New Emerging Market Multinationals: Disrupting Markets and Building BrandsFeb 25, 2015
Amitava Chattopadhyay, INSEAD
Webinar featuring Amitava Chattopadhyay, INSEAD examines key drivers of EMNCs' success and competitive approaches for incumbent MNCs.
Creating Products That Captivate Customers [Webinar Archive]Feb 05, 2015
Peter Boatwright, Carnegie Mellon University
Peter Boatwright, Carnegie Mellon, discusses why product emotions are critical to the long-term success of a product, whether B2B, B2C, physical, software, or service.