MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales?Apr 27, 2015
At the Spring MSI Trustees meeting, Koen Pauwels of Turkey’s Ozyegin University and Bernadette van Ewijk of AiMark were announced as the winners of MSI's…
5 Things I Know About Marketing – Wharton’s Barbara KahnApr 09, 2015
"Everything consumers do is based on their perceptions," says Wharton's Barbara Kahn. "It’s striking how powerfully you can change behavior based on just changing perceptions."
New Tools and Methods for MarketersApr 09, 2015
New technologies and creative thinking have converged to produce a host of new marketing research tools and methods that complement traditional marketing research techniques.
Journal Selections from MSI (April 2015)Apr 08, 2015
Ten impactful articles from the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science
Can TV Ads Be Too Entertaining?Apr 07, 2015
Face-tracking study looks at why, when, and how much to entertain viewers in TV ads.