What Marketers Are Talking About - March 2015Mar 30, 2015
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
The Power of Sensory Marketing in Food AdsMar 24, 2015
Aradhna Krishna, University of Michigan, discusses how marketers can use sensory marketing to improve food advertising.
How Product Emotions Can Captivate CustomersMar 16, 2015
When product emotions are genuine, they can be deeply meaningful to customers and therefore valuable, says Carnegie Mellon's Peter Boatwright. In a February 5 webinar based on his book, Built to Love, he describes how to create products that engage the marketplace and captivate customers.
In Memoriam: Walter J. SalmonMar 11, 2015
Walt Salmon was the Stanley Roth, Sr. Professor of Retailing, Emeritus, Harvard Business School and a former Academic Trustee of MSI.
What to Do When Your Product FailsFeb 27, 2015
Products will fail. So how can firms improve the outcome for customers and company?