Reputation as a Strategic DifferentiatorMay 05, 2015
“With public trust in business at an all-time low, companies should think of reputation as the most valuable asset they have,” says Dartmouth’s Paul Argenti. As Professor of Corporate Communication at the Tuck School of Business, he is one of the world’s leading experts on the topic of corporate reputation.
Creating Win-Wins for Food Marketers and Consumer HealthMay 04, 2015
Best-selling author Brian Wansink will discuss “Win-Win Ways to Make More Money by Selling Fewer Calories” at MSI’s May 19 conference on marketing in the food and beverage industry.
What Marketers Are Talking About - April 2015Apr 28, 2015
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales?Apr 27, 2015
At the Spring MSI Trustees meeting, Koen Pauwels of Turkey’s Ozyegin University and Bernadette van Ewijk of AiMark were announced as the winners of MSI's…
5 Things I Know About Marketing – Wharton’s Barbara KahnApr 09, 2015
"Everything consumers do is based on their perceptions," says Wharton's Barbara Kahn. "It’s striking how powerfully you can change behavior based on just changing perceptions."