Innovation and Co-Creation
June 16, 2008
Hotel 1000, Seattle, WA
Marketing Metrics for the Connected Organization
September 10, 2008
Adolphus Hotel, Dallas, TX
Winners of 2008 Robert D. Buzzell MSI Best Paper Award Announced
“Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation” by Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry, Jr., 2006 (MSI Report No. 06-107).
Online User Comments versus Professional Reviews: Differential Influences on Pre-release Movie Evaluation
Anindita Chakravarty, Yong Liu, and Tridib Mazumdar, 2008 [08-105]
Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm
Peter Verhoef and Peter Leeflang, 2008 [08-104]
A New Approach to Modeling the Adoption of New Products: Aggregated Diffusion Models
Olivier Toubia, Jacob Goldenberg, and Rosanna Garcia, 2008 [08-103]
Feeling Superior: The Impact of Loyalty Program Structure on Customers’ Perceptions of Status
Joseph Nunes and Xavier Drèze, 2008 [08-102]
Building with Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment
Koen Pauwels and Scott A. Neslin, 2008 [08-101]
A Meta-analysis of Personal Selling Elasticities
Sönke Albers, Murali Mantrala, and Shrihari Sridhar, 2008 [08-100]
