Workshop on How to Make Products and Ideas Contagious

June 25, 2013
New York University, Stern School of Business, New York, NY

Immersion

September 19, 2013
The Liberty Hotel, Boston, MA

Workshop on Experiential Marketing with Bernd Schmitt

October 15, 2013
Columbia University, New York, NY

MSI welcomes new Academic Trustees

In April, MSI welcomed two new Academic Trustees: Kusum Ailawadi of Dartmouth College and Rob Kozinets of York University.

2013 Robert D. Buzzell MSI Best Paper Award Announced

"Distinguishing Among Mechanisms of Social Contagion in New Product Adoption" by Raghuram Iyengar, Christophe Van den Bulte, and Jeonghye Choi (MSI Report No. 11-119)

Kevin Lane Keller Named 2013-15 MSI Executive Director

Kevin Lane Keller will be MSI Executive Director for 2013-15. He succeeds John Deighton of the Harvard Business School, and will begin his MSI appointment in July 2013.

What Are Marketers’ Top Concerns?
MSI’s 2012-14 Research Priorities call for new thinking and research on customer insights, the purchase journey, and big data, among other marketing challenges.

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When Harry Bet with Sally: An Empirical Analysis of Peer Effects in Casino Gambling Behavior

Hee Mok Park and Puneet Manchanda, 2013 [13-111]

Long-Term Market Leadership Persistence: Baselines, Economic Conditions, and Category Types

Peter N. Golder, Julie R. Irwin, and Debanjan Mitra, 2013 [13-110]

Managing Motivation over Time: How Focusing on the Present versus Future Influences Goal Pursuit

Jordan Etkin and Rebecca K. Ratner, 2013 [13-109]

The Short- and Long-term Impacts of Fashion Knockoffs on Original Items

Gil Appel, Barak Libai, and Eitan Muller, 2013 [13-108]

Self-serving Behavior in Price-Quality Competition

Marco Bertini, Daniel Halbheer, and Oded Koenigsberg, 2013 [13-107]

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

Kinshuk Jerath, Liye Ma, and Young-Hoon Park, 2013 [13-106]

Understanding the Effectiveness of Loyalty Programs

Lena Steinhoff and Robert W. Palmatier, 2013 [13-105]