June 25, 2013
New York University, Stern School of Business, New York, NY
September 19, 2013
The Liberty Hotel, Boston, MA
October 15, 2013
Columbia University, New York, NY
In April, MSI welcomed two new Academic Trustees: Kusum Ailawadi of Dartmouth College and Rob Kozinets of York University.
"Distinguishing Among Mechanisms of Social Contagion in New Product Adoption" by Raghuram Iyengar, Christophe Van den Bulte, and Jeonghye Choi (MSI Report No. 11-119)
Kevin Lane Keller will be MSI Executive Director for 2013-15. He succeeds John Deighton of the Harvard Business School, and will begin his MSI appointment in July 2013.
Hee Mok Park and Puneet Manchanda, 2013 [13-111]
Peter N. Golder, Julie R. Irwin, and Debanjan Mitra, 2013 [13-110]
Jordan Etkin and Rebecca K. Ratner, 2013 [13-109]
Gil Appel, Barak Libai, and Eitan Muller, 2013 [13-108]
Marco Bertini, Daniel Halbheer, and Oded Koenigsberg, 2013 [13-107]
Kinshuk Jerath, Liye Ma, and Young-Hoon Park, 2013 [13-106]
Lena Steinhoff and Robert W. Palmatier, 2013 [13-105]