Upcoming Conferences

Education. Networking. Inspiration.

Past Conferences

  • Taj Boston, Boston, MA

    Spring 2018 Board of Trustees Meeting: The Why Behind the Buy

    The Spring Board of Trustees meeting will focus on how and why customers decide to buy—and how B2B and B2C firms can manage this process. Leading academic and business executives will address questions such as: How can customers be influenced along the…

  • Wharton San Francisco, San Francisco, CA

    New Perspectives on Marketing Analytics

    With abundant and increasing customer data, marketing professionals and scholars face some of the most exciting challenges in data analytics today. This conference, hosted in conjunction with the Wharton Customer Analytics Initiative (WCAI), will convene…

  • Marketing Science Institute, Cambridge, MA

    Sales & Marketing Enablement Workshop: From Digital Strategy to Strategic Account Management

    Experienced marketers know that their salesforce can have a greater impact on results than any other element of the marketing mix. The challenge has always been to deploy limited resources efficiently and effectively. Fortunately, today’s digital…

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Vice President Global Consumer & Business Insights McDonald's Corporation