Conference Summaries

Consumer Response to the Evolving Retailing Landscape

Prepared by Denise Dahlhoff, 2017, 17-302

As retailing undergoes drastic change, consumers are shopping and buying in new and different ways. At this conference, held at the Wharton School on June 22-23, 2017, leading scholars and select industry experts discussed how this changing landscape has transformed the consumer decision journey. 

The Evolving Customer Experience and Customer Journey Landscape: Views from Theory and Practice
Making a Difference with Customer Experience Management
Katherine N. Lemon, Boston College and Marketing Science Institute
Frank Grillo, Harte Hanks

Challenges That Digitally Native Vertically Integrated Brands Are Facing / Perspectives on the Future of Retailing
Moderator: Barbara Kahn, Baker Retailing Center at the Wharton School, University of Pennsylvania
Panelists: Neil Blumenthal, Warby Parker, Rachel Shechtman, Story, and Jessica White, Glossier

Consumer Perspectives on Retailing
Moderator: Dipayan (Dip) Biswas, University of South Florida
Panelists: Susan Broniarczyk, University of Texas at Austin, Andrea Morales, Arizona State University, and Joann Peck, University of Wisconsin—Madison

Gift Registries and Consumer Decision-Making
Susan Broniarczyk, University of Texas at Austin

When Beauty Backfires: Negative Effects of Aesthetic Products
Andrea Morales, Arizona State University

But I Want to Touch! How the Sense of Touch Can Influence Consumer Decisions
Joann Peck, University of Wisconsin—Madison

Related links

Wyner, Gordon (2017), Omni-Channel Is Not a Strategy, Marketing News

Conference Resources from Wharton's Baker Retailing Center

Related Conference:

Consumer Response to the Evolving Retailing Landscape

To access summary materials, you must login or register for full access.

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media