Data science is transforming media and marketing communications. This conference, held February 24-25, 2016 at New York University, offered the latest evidence, practice-based findings, and emerging issues on programmatic buying, behavioral targeting, attribution modeling, content and creative, and predictive analytics.
Emerging technologies and changing consumer behaviors are upending current marketing wisdom and practice. How might firms respond? At MSI's Fall Board of Trustees Meeting, held on November 5-6, 2015 in Phoenix, Arizona, academic experts and marketing leaders offered insights, predictions, and stories of new ways to prosper and grow.
What are key findings that have emerged from academic research on MSI's 2014-2016 research priorities? This report summarizes presentations by leading academics at MSI's "Frontiers of Marketing" conference, held on July 30-31, 2015 at Boston College.
Summarizes the proceedings of MSI's Board of Trustees Meeting, "A Celebration of Breakthrough Marketing" on April 23-24, 2015 in Boston, Massachusetts.
Summarizes the proceedings of MSI's conference, "Behavioral Economics and Beyond: Insights and Applications" held on March 12-13, 2015, at Duke University, Fuqua School of Business
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