Presentations

Medicine Meets Marketing: Do Customer Insights Matter in Healthcare?

Stuart A. Grant, Duke University

As healthcare changes in a digital age, and choice increases in some areas and decreases in others, patient interactions are constantly changing. Insurance plans changes and drugs shortages interact to keep the doctors and patients on their toes. In an industry that was seen by some as professional and immune to marketing, physicians are beginning to understand the role of consumer behavior theory. Stuart Grant will discuss how consumer behavior theory can help physicians better understand the choices of patients, health systems, and themselves

Related Conference

Behavioral Science 2018: Customer Experience

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