Leveraging Omnichannel Shopping Through MobileJan 12, 2017 Venkatesh Shankar, Texas A&M University
Shoppers are increasingly using mobile as the primary channel or touchpoint to shop in an omnichannel environment. In this webinar, Venky Shankar (Texas A&M University) will address important questions about leveraging omnichannel shopping through mobile.
Marketing Analytics for Data-Rich EnvironmentsDec 07, 2016 Michel Wedel and P.K. Kannan, University of Maryland
Based on their November 2016 article in Journal of Marketing, Michel Wedel and P.K. Kannan (University of Maryland) will provide a historical review and critical examination of marketing analytics methods.
Design Thinking: Learn to Think Like a DisruptorNov 30, 2016 Peter Golder, Dartmouth College
Today, all firms—even traditional leaders—must think like “disruptors”, the upstart firms that are creating new products, new business models, and even entirely new industries.
What We Don’t Know about Digital, Social Media, and Mobile Marketing, But ShouldNov 29, 2016 Andrew Stephen, University of Oxford
Marketing is undergoing constant change as new digital technologies (and marketing channels) emerge. We are very much now in a mobile-first world.
Fall 2016 Board of Trustees Meeting - Breakout Group NotesNov 29, 2016
Breakout sessions will be organized around the topics discussed at the conference as they relate to marketing in the real-time future.