Conference Archive

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  • Loews Santa Monica Beach Hotel, Santa Monica, California

    Taking Stock of Customer Relationships

    Almost two decades have passed since companies began implementing formal customer relations processes, typically based on large, centralized IT platforms. The aim of this conference was to take a long-range view—both past and future—of how CRM has impacted…

  • University Park Hotel @ MIT, Cambridge, Massachusetts

    Marketing, Sales, and Customers

    Who owns pricing? Who owns the website? Who owns telemarketing? Most importantly, who owns the customer? While the marketing/sales relationship has always been difficult, the need for productive cross-functional relations has intensified with the proliferation…

  • Sofitel Chicago Water Tower, Chicago, Illinois

    Board of Trustees Meeting: Connecting with Customers in a Complex World [Fall 2005]

    The pressure is on for organic growth: new markets, new customers, and new sales to existing customers. Merely identifying and targeting customers is not enough. Today, companies need to truly connect with customers in diverse segments and markets through…

  • Swissôtel The Stamford, Singapore

    Asian Marketing Conference

    Jointly sponsored by MSI, Australian Graduate School of Management, and Singapore Management University, this unique forum provided Chief Marketing Officers throughout Asia with exclusive exposure to the latest marketing thinking in the company of their peers.…

  • The Charles Hotel, Cambridge, Massachusetts

    Managing Customer-Relevant Innovation

    Consumer insights and new product ideas are a dime a dozen, but few ever pay off as profitable products and services. Similarly, managing the new product development process can be easy—as long as you don’t let customers get in the way! The real challenge…

  • The Seaport Hotel, Boston, Massachusetts

    Board of Trustees Meeting: New Frontiers for Growth [Spring 2005]

    The topic of growth was voted the top priority for three of the four "communities of interest" in MSI member companies. This Trustees Meeting explored how managers and scholars are responding to this growth imperative by rethinking marketing strategy and…

  • Charleston Place Hotel, Charleston, South Carolina

    Brand Architecture and Corporate Reputation

    As firms expand their brands into new and related categories and market multiple brands within a category, decisions about brand architecture are of paramount importance. Brand architecture deals with brand hierarchies and brand portfolios—how a firm chooses…

  • Yale University, New Haven, Connecticut

    Collaborative Research

    To address an increasing concern that academic research and managerial concerns are on divergent paths, MSI and the Journal of Marketing Research launched a competition to stimulate practitioner/academic collaborative research. This conference will showcase…

  • The Palace Hotel, San Francisco, California

    Board of Trustees Meeting: Closing the Gap Between Promise and Practice [Fall 2004]

    Companies continue to struggle to turn marketing promises into business outcomes. Time and effort spent developing improved theories and methods which aren't put into practice are wasted. Ultimately, such empty promises undermine an organization's…

  • The Driskill Hotel, Austin, Texas

    Integrating Customer Insights into Company Actions

    Increasingly, companies realize that good products alone do not provide sustainable advantage in the marketplace. To be successful, companies must acquire a deep understanding of the customer, built on insights that capture important and prevalent consumption…

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