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Past MSI Conferences

Spring 2013 Trustees Meeting: Building Trust in a Digital Age
04/11/13 - 04/12/13
Taj Hotel, Boston, MA

Beyond the Product: Designing Customer Experiences
02/19/13 - 02/20/13
Stanford University, Stanford, CA

Young Scholars 2013
01/10/13 - 01/13/13
Treasure Mountain Inn, Park City, Utah

Big Data
12/04/12 - 12/05/12
Massachusetts Institute of Technology, Cambridge, MA

Fall Board of Trustees Meeting: Informing Intuition
11/15/12 - 11/16/12
Arizona Biltmore, Phoenix, AZ

Marketing Education Roundtable
10/29/12 - 10/30/12
Dell, Inc., Round Rock, TX

Driving Innovation: Workshop with Robert C. Wolcott, Executive Director, Kellogg Innovation Network
10/12/12 - 10/12/12
Northwestern University Downtown Campus, Chicago, IL

Immersion Conference
09/20/12 - 09/21/12
W Hotel, Boston, MA

Retailing in a Global, Multichannel World
06/20/12 - 06/21/12
Fashion Institute of Technology, New York City

Thought Leadership on the Sales Profession
06/05/12 - 06/06/12
Harvard Business School

Marketing Education Roundtable
06/04/12 - 06/05/12
Merck & Company, Lansdale, PA

Workshop on the Behavioral Economics of Innovation
05/18/12 - 05/18/12
Harvard Innovation Lab (i-lab), Boston, MA

Spring 2012 Trustees Meeting: Organizing to Do the Work of Marketing
04/19/12 - 04/20/12
InterContinental, Boston, MA

Marketing on the Move: Understanding the Impact of Mobile on Consumer Behavior
02/27/12 - 02/28/12
The Wharton School, University of Pennsylvania, Philadelphia, PA

New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation
12/09/11 - 12/10/11
Smith School of Business/Ronald Reagan Building and International Trade Center
Washington, DC

Fall Board of Trustees Meeting: Built to Change
11/03/11 - 11/04/11
Ritz-Carlton, Chicago, IL

Marketing Communication in a Digital World
10/04/11 - 10/05/11
Claremont Hotel, Berkeley, CA

Marketing Education Roundtable
09/26/11 - 09/28/11
The McDonald's Corporation, Oak Brook, IL

Immersion Conference
09/15/11 - 09/16/11
W Hotel, Boston, MA

Sources and Uses of Customer Insights
06/23/11 - 06/24/11
Conrad Hilton Hotel, Chicago, IL

Marketing Education Roundtable
05/02/11 - 05/04/11
Atlanta, GA

MSI 50th Anniversary Celebration and Spring 2011 Trustees Meeting
04/25/11 - 04/27/11
Harvard Business School & Fairmont Copley Plaza, Boston, MA

Innovating in a Global Environment
03/17/11 - 03/18/11
University of Southern California, Los Angeles, CA

Young Scholars 2011
01/06/11 - 01/09/11
Theasure Mountain Inn, Park City, Utah

Cross-platform and Multi-channel Customer Behavior
12/09/10 - 12/10/10
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania

Joint MSI-ISB Conference on Marketing in Emerging Markets: The Indian Experience
12/08/10 - 12/10/10
Indian School of Business, Hyderabad, India

Fall Board of Trustees Meeting
Creating and Keeping Customers: The New Basics
11/18/10 - 11/19/10
InterContinental San Francisco Hotel, San Francisco, CA

Immersion Conference
10/27/10 - 10/28/10
Liberty Hotel, Boston, MA

Marketing Education Roundtable
09/28/10 - 09/30/10
Waukesha, WI

Service Innovation
09/22/10 - 09/23/10
London Business School, London, UK

Shopper Marketing
06/14/10 - 06/15/10
New York University, New York City

Realizing Opportunities for Profitable Growth
05/12/10 - 05/13/10
Northwestern University, Evanston, IL

Marketing Education Roundtable
04/20/10 - 04/22/10
Cincinnati, Ohio

Board of Trustees Meeting: Embracing the Future
04/08/10 - 04/09/10
Langham Hotel, Boston, MA

Effective Marketing Spending
03/02/10 - 03/03/10
University of California, Los Angeles

The Practice and Impact of Marketing Science 2009-2010
01/15/10 - 01/16/10
MIT, Cambridge, MA

Board of Trustees Meeting: Marketing in the “New Normal”
11/05/09 - 11/06/09
Ritz-Carlton Chicago
Chicago, IL

Immersion Conference
10/20/09 - 10/21/09
Colonnade Hotel
Boston, MA

Marketing Education Roundtable
09/29/09 - 10/01/09
Louisville, Kentucky

New Art and Science of Branding
09/15/09 - 09/16/09
InterContinental San Francisco Hotel
San Francisco, CA

Customer Insights for Innovation
06/18/09 - 06/19/09
University of Miami School of Business, Coral Gables, FL

Marketing Education Roundtable
04/22/09 - 04/24/09
Wilmington, Delaware

Board of Trustees Meeting: Acting on Insights
04/02/09 - 04/03/09
Taj Hotel, Boston, MA

Mind the Gap: New Approaches to Understanding Customer Decision-Making
02/10/09 - 02/12/09
Estancia La Jolla Hotel, San Diego, CA

Mobile Marketing Symposium
12/04/08 - 12/05/08
Colonnade Hotel, Boston, MA

Board of Trustees Meeting:
Sustainable Marketing Strategy
11/13/08 - 11/14/08
InterContinental Mark Hopkins Hotel
San Francisco, CA

Immersion Conference
10/14/08 - 10/15/08
Langham Hotel, Boston, MA

Marketing Education Roundtable
09/24/08 - 09/26/08
Cincinnati, Ohio

Marketing Metrics for the Connected Organization
09/10/08 - 09/12/08
Adolphus Hotel, Dallas, TX

Innovation and Co-Creation
06/16/08 - 06/18/08
Hotel 1000, Seattle, WA

The New Media Landscape
05/08/08 - 05/09/08
IESE Business School, Barcelona, Spain

Marketing Education Roundtable
05/01/08 - 05/02/08
New York, NY

Board of Trustees Meeting
New Insights on Customer Behavior
04/10/08 - 04/11/08
Langham Hotel, Boston, MA

Leveraging Online Media and Online Marketing
02/06/08 - 02/08/08
Palm Springs, CA

Engaging Communities for the Company and the Brand
12/06/07 - 12/07/07
Boston University, Boston, MA

Board of Trustees Meeting
New Directions in Marketing: Charting the Course
11/15/07 - 11/16/07
JW Marriott Desert Ridge, Phoenix, AZ

Design Meets Marketing: Service Innovation by Design
10/15/07 - 10/17/07
Co-sponsored by MSI & Corporate Design Foundation
Palo Alto, CA

CMO Summit 2007
09/19/07 - 09/21/07
Northwestern University
Evanston, IL

Creating and Cultivating Brand Connections
06/06/07 - 06/08/07
Minneapolis, MN
Co-sponsored with the Institute for Research in Marketing at Carlson School of Management, the conference will be held at the Carlson School of Management at the University of Minnesota, and the Radisson Plaza Hotel, Minneapolis, MN.

Marketing Education Roundtable
05/31/07 - 06/01/07
Rohm and Haas Company, Marlborough, MA

Managing Customers vs. Managing Brands: Striking the Balance
05/03/07 - 05/04/07
INSEAD, Fontainebleau, France

Board of Trustees Meeting and Conference on Challenging Unconventional (and Conventional) Wisdom
04/12/07 - 04/13/07
Langham Hotel, Boston, Massachusetts

Accelerating Market Acceptance in a Networked World
03/14/07 - 03/16/07
Omni Los Angeles Hotel, Los Angeles, California

Young Scholars 2007
01/04/07 - 01/07/07
Park City, UT

Marketing Metrics and Financial Performance
12/06/06 - 12/08/06
Langham Hotel, Boston, Massachusetts

Board of Trustees Meeting
Beyond Marketing Mix: Making Marketing More Effective
11/09/06 - 11/11/06
InterContinental Mark Hopkins Hotel
San Francisco, California

The New Competition: Challenges and Opportunities
09/11/06 - 09/13/06
Le Meridien Park Atlantic Lisbon, Lisbon, Portugal

Co-sponsored Conference: Marketing Dynamics
08/23/06 - 08/25/06
UCLA Anderson Graduate School of Management,

Business Insights from Consumer Culture
05/03/06 - 05/05/06
Four Seasons Hotel, Toronto, Ontario, Canada

Board of Trustees Meeting: Marketing in Real Time
04/06/06 - 04/07/06
Langham Hotel, Boston, Massachusetts

Taking Stock of Customer Relationships
03/01/06 - 03/03/06
Loews Santa Monica Beach Hotel, Santa Monica, California

Marketing, Sales, and Customers
12/07/05 - 12/09/05
University Park Hotel @ MIT, Cambridge, Massachusetts

Board of Trustees Meeting: Connecting with Customers in a Complex World
11/03/05 - 11/04/05
Sofitel Chicago Water Tower, Chicago, Illinois

Asian Marketing Conference
07/25/05 - 07/26/05
Swissôtel The Stamford, Singapore

Managing Customer-Relevant Innovation
05/18/05 - 05/20/05
The Charles Hotel, Cambridge, Massachusetts

Board of Trustees Meeting: New Frontiers for Growth
04/14/05 - 04/15/05
The Seaport Hotel, Boston, Massachusetts

Brand Architecture and Corporate Reputation
03/16/05 - 03/18/05
Charleston Place Hotel, Charleston, South Carolina

Collaborative Research
12/10/04 - 12/12/04
Yale University, New Haven, Connecticut

Board of Trustees Meeting: Closing the Gap Between Promise and Practice
11/11/04 - 11/12/04
The Palace Hotel, San Francisco, California

Integrating Customer Insights into Company Actions
09/21/04 - 09/23/04
The Driskill Hotel, Austin, Texas

Hot Thoughts on Innovation: Insights at the Intersection of Marketing and Technology
08/06/04 - 08/06/04
Marriott Copley Place
Boston, Massachusetts

Does Marketing Measure Up? Performance Metrics Practices and Impacts
06/21/04 - 06/22/04
London Business School, London, England

Board of Trustees Meeting and Conference on: Recurring Challenges, Emerging Issues,
04/15/04 - 04/16/04
The Charles Hotel, Cambridge, Massachusetts

Customer Management
03/04/04 - 03/05/04
The Fuqua School of Business, Duke University, Durham, North Carolina

Brand Orchestration
12/04/03 - 12/05/03
Westin Grand Bohemian Hotel, Orlando, Florida

Board of Trustees Meeting: The Science of Marketing: Where Do We Go From Here?
11/06/03 - 11/07/03
The University Park Hotel at MIT, Cambridge, Massachusetts

Integrating Social Responsibility and Marketing Strategy
09/17/03 - 09/19/03
Boston University School of Management, Boston, Massachusetts

Cool Tools for Assessing Marketing Strategy Performance
08/15/03 - 08/15/03
Chicago Hilton & Towers, Chicago, Illinois

Global Marketing
06/08/03 - 06/10/03
Grand Hotel Huis Ter Duin, Noordwijk, The Netherlands

New Approaches for New Products
05/01/03 - 05/02/03
Le Meridien, Chicago, Illinois

Board of Trustees Meeting: Captivating Customers and Building Brands
03/06/03 - 03/07/03
The Ritz Carlton Hotel, Washington, D.C.

Marketing Meets Design
01/16/03 - 01/17/03
W Hotel New Orleans, New Orleans, Louisiana

Board of Trustees Meeting: Pathways to Growth
11/07/02 - 11/08/02
Loews Ventana Canyon Resort, Tucson, Arizona

Measuring Marketing Productivity: Linking Marketing to Financial Returns
10/03/02 - 10/05/02
The Fairmont Hotel, Dallas, Texas

Customer Relationship Management: Strategies and Company-wide Implementation
07/11/02 - 07/12/02
INSEAD, Fontainebleau, France

Board of Trustees Meeting: Marketing Outside the Silo: Marketing's Impact Across the Organization
04/25/02 - 04/26/02
Le Meridien Hotel, Boston, Massachusetts

A Hard and a Soft Look at Building Strong Brands
03/14/02 - 03/15/02
Loews Santa Monica Beach Hotel, Santa Monica, California

Customer Relationship Management: Customer Behavior, Organizational Challenges & Econometric Models
01/31/02 - 02/01/02
Washington Duke Inn & Golf Club, Durham, North Carolina

Marketing to and Serving Customers Through the Internet
12/06/01 - 12/07/01
Boca Raton Resort & Club, Boca Raton, Florida

Global Innovation of New Products and Services
10/01/01 - 10/02/01
Park Lane Sheraton Hotel, London, England

Conversion Workshop
05/30/01 - 05/30/01
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania

Competitive Responsiveness: Conference in Conjunction with a Special Issue of Marketing Science
05/17/01 - 05/18/01
The Royal Sonesta Hotel, Cambridge, Massachusetts

Board of Trustees Meeting: Learning From the Past & Looking Toward the Future: Celebrating 40 Years
04/26/01 - 04/27/01
Four Seasons Hotel, Philadelphia, PA

Workshop: Marketing, Corporate Social Initiatives, and the Bottom Line
03/14/01 - 03/16/01
University of North Carolina, Chapel Hill, North Carolina

B2B E-Commerce
03/01/01 - 03/02/01
Four Seasons Hotel, Austin, Texas

Collecting and Using Market and Marketing Knowledge
12/07/00 - 12/08/00
The Registry Resort, Naples, FL

Board of Trustees Meeting: Marketing Knowledge in the Age of E-Commerce
11/02/00 - 11/03/00
Loews Coronado Bay Resort, San Diego, CA

Marketing Metrics
10/05/00 - 10/06/00
Four Seasons Hotel, Toronto, Ontario, Canada

Global Branding
06/20/00 - 06/21/00
Hotel Palace, Milan, Italy

Ready, Set, Go! Creativity, Innovation, and New Products
06/01/00 - 06/02/00
Loews Giorgio Hotel, Denver, Colorado

Board of Trustees Meeting: Future of Marketing Organizations
04/27/00 - 04/28/00
Royal Sonesta Hotel, Cambridge, Massachusetts

Setting the Research Agenda for MSI
04/07/00 - 04/07/00
Le Meridien Montparnasse, Paris, France

Managing Customer Relationships
03/02/00 - 03/03/00
Charleston Place, Charleston, South Carolina

The World According to E: E-Commerce and E-Customers
12/02/99 - 12/03/99
Hyatt Regency, Coral Gables, Florida

Board of Trustees Meeting: Marketing Metamorphosis: Facing the Future
11/04/99 - 11/05/99
The Fairmont Hotel, San Francisco, California

Workshop/Conference on Marketing Metrics
10/07/99 - 10/08/99
Swissôtel Washington The Watergate, Washington, DC