Emerging markets such as Brazil, Russia, India and China offer exciting opportunities for profitable growth. However, as firms seek to create and capture value in these markets, they face new questions and challenges. The conference will focus on successful approaches to innovation and branding in China’s markets. Innovation topics include: What platforms and capabilities are required for innovation in emerging markets? What is the role of disruptive innovation? How can companies develop affordable innovations that meet market needs? How can firms profitably price their offerings? Branding topics include the following: What are the benefits of brand images: “Made in China” versus “King Maker China”? How can firms build brand equity in China’s consumer markets? What are the benefits of a market presence in China? This conference will address these topics in both consumer and business-to-business contexts, including high technology products, services, and manufactured goods.

The program chair is Lu Xiongwen, Dean of the School of Management at Fudan University. The conference will be hosted and co-sponsored by the Fudan School of Management in Shanghai; additional academic partners and co-organizers for the conference are: Peking University, Tsinghua University, Marketing Science Institute, Sheth Foundation, and University of Hong Kong. The conference offers a platform where top executives of leading local and foreign firms and distinguished academics share insights and co-create valuable knowledge that shapes the science and practice of marketing.

Agenda

Click here to download the conference agenda as a PDF file: http://www.msi.org/conferences/cosponsored/100629/Agenda.pdf

Visit to Expo 2010 Shanghai

On June 30th, conference participants will visit Expo 2010 Shanghai, including the Hong Kong Pavilion and the Broad Air Conditioning Pavilion. For details see: http://en.expo2010.cn

Hotel Accommodations

Shanghai has many hotel options. A limited number of hotel rooms have been reserved at the Crowne Plaza Hotel at Fudan University: http://www.ichotelsgroup.com/h/d/cp/1/en/hotel/shgfd