Mobile Marketing Symposium

- Agenda
- Conference Summary
- Conference Presentations
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Although methods for communicating with customers via portable devices such as cell phones are growing rapidly (particularly in Europe and Asia), there has been little academic research to date attempting to understand which of these approaches works best and how to integrate them with the rest of the communications mix.

Co-chaired by Professor Fareena Sultan of the College of Business Administration at Northeastern University, this symposium will bring practitioners and academics together to develop a research agenda for this important emerging area of marketing practice.