Hot Thoughts on Innovation: Insights at the Intersection of Marketing and Technology

(Immediately preceding the 2004 AMA Summer Marketing Educators’ Conference)

The theme of this conference is innovation, broadly defined. Topics will cover the marketing and development of technology-based products. The conference will highlight recent research by leading and emerging researchers on one of MSI’s priority research topics: Growth, Innovation, and New Products. It will provide a forum for the cross-fertilization of ideas across a broad range of researchers, topics, and approaches. The target audience is faculty, doctoral students, and thoughtful practitioners with a substantive interest in the intersection of marketing and technology.