(Immediately preceding the 2004 AMA Summer Marketing Educators’ Conference)
The theme of this conference is innovation, broadly defined. Topics will cover the marketing and development of technology-based products. The conference will highlight recent research by leading and emerging researchers on one of MSI’s priority research topics: Growth, Innovation, and New Products. It will provide a forum for the cross-fertilization of ideas across a broad range of researchers, topics, and approaches. The target audience is faculty, doctoral students, and thoughtful practitioners with a substantive interest in the intersection of marketing and technology.