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Workshop on the Behavioral Economics of Innovation

05/18/12 - 05/18/12
Harvard Innovation Lab (i-lab), Boston, MA

- Agenda
- Presentations
- Sketchnotes
- Evaluation
- Hotel Accommodations

This conference is by invitation only; attendance is on a first-come basis and limited to two individuals from each member company.

Workshop Leaders:
•    Dan Ariely, Fuqua School, Duke University
•    Michael Norton, Harvard Business School
•    Leslie John, Harvard Business School
•    John Gourville, Harvard Business School

The idea that consumers and entrepreneurs make decisions based on rational thought is overwhelmingly contradicted by recent research findings in psychology. Behavioral economics is the integration of these findings into traditional economic ideas about how markets are supposed to work.

In this one-day program, our four workshop leaders (all active contributors to behavioral decision research) will conduct interactive lectures in the morning and working sessions in the afternoon. You'll come away with the scientific tools to better understand your customers and build products that meet their needs. These techniques are proven to increase website conversion rates, create effective pricing strategy, improve customer and employee retention, and, overall, help users change their “hard-to-change” behavior.

The workshop, to be held at the recently-opened Innovation Lab at the Harvard Business School, should appeal to entrepreneurs, and people responsible for product and service development and launches in large corporations. The audience will be a blend of people from MSI member companies, Boston’s entrepreneurial community, and Harvard graduate students.